Personal TL;DR this article interprets social media from two axies, utility and social capital. Fundemetal assumption being here that people seek both and if that is the case you can apply economic rules to it to understand how they operate. Hence they provide Social Status as a Service (StaaS).<p>High social status + High Utility = High Entertainment.<p>> if you want control of your own happiness, don’t tie it to someone else’s scoreboard.