Kinda feel like this is tariff bait, but, regardless...<p>The article seems to do a pretty good job of telling the story. It's not terribly interesting. The big consortium of Mexican avocado growers made a giant push probably around 2015-2016 and dumped a ton of money into American and Canadian markets to sell avocados. It makes sense. California can grow them just fine, but so can Mexico.<p>I think the more interesting aspect is that, considering how resource intensive they are, it might even be a legitimate good trade case, especially considering the size of the American/Canadian buying population versus the contention in viable domestic production area. This could be (or, really, has been) a very happy arrangement.<p>I worked on some agave projects around the same time, so I watched on the sidelines while this was going on and knew some people working on the Avocados from Mexico brand. That part was pretty interesting, too, because it was a state-level initiative.