I frequently recommend Wix to freelance clients who just need a basic site. Once they set it up, it basically keeps going for years and years, which is not true of most other stacks, including Wordpress. It's an easy service from a single vendor, so no need to deal with different hosting/CDN/SSL/etc providers. I think it's a wonderful thing for clients with simpler needs.<p>The benefit for clients is that they can pay you once, for a few hours, to help them set it up (if they even need that)... and then they basically don't need you anymore. I've "lost" several happy clients this way, but I'd rather they just use that service than waste their money on a developer they don't really need. It's very easy to use, reliable, and cheap. And they have a single vendor to go for any sort of support they might need for their website.<p>In contrast to many of the over-engineered Next.js or Gatsby sites I've seen, Wix is far, FAR easier to maintain and I get pretty much zero complaints about it after initial setup. All the other stacks I've ever made for clients, whether they were in Next, React, Angular, vanilla HTML, Wordpress, Drupal, Joomla, other CMSes... all became a maintenance headache after 2-3 years, and usually obsolete, unusable, and completely rewritten within 4-5. Not so with the Wix sites; they just keep going year after year and the client never worries about it again, logging in to post an occasional update every week or so but otherwise letting it do its thing.<p>I wouldn't choose to use it for a personal project anything more advanced than a personal blog or a very simple marketing site. But it's fine for what it is, and the web is better off for having services like this for regular people to choose from. Not everything needs a super-heavy JS frontend.