Sounds like bullshit made to hide or obfuscate a similar concept or word, a decoy. It has all the cult-like features of an autonomous self propelling cultural manifestation (with purpose unknown).<p>These being: dubious reliance on eastern or mystical religious connection, fan-based growth mechanisms, blurry definition, 'mind' and 'brain' interest hooks for people worried about their intelligence to latch on. They are the ugly cousins of ARGs.<p>It is unlikely to have been made by accident, so it must have a purpose and a creator with intent behind it.