To me what is wild is how this has been obvious even to people outside of Apple for dare a say a decade? (The Echo was released in 2014/2015)<p>Its interesting that Tim Cook has let this go on for so long.<p>I would love to know what the conversations have been at the executive level over these years.<p>You can only imagine what kind of top tier level executive state craft had to have been pulled off consistently by Siri/AI leadership to keep things progressing in this broken way internally.