On the "very-online right," there's a lot of "go woke, go broke," but there is generally not a lot of precision when it comes to actually measuring whether this is true. Certainly this has been true in some cases, but often overtly "woke" things are quite successful and popular.<p>The Bud Light controversy was interesting since the market for Bud Light seemed to be fairly cornered by the very people who were likely to dislike modern progressive and "woke" signaling. (ie, lower class and lower-to-middle class working class)<p>To the extent that the analysis from the article is correct, I wonder whether Target's market significantly skewed liberal and progressive, and potentially they have offended their constituency.<p>As I noted above, I am a bit skeptical that the causation is so solid as people make out. In the past few years on the right, the analysis has often been very sloppy an ideological, even if some companies have seen legitimate pushback for political signaling.