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Google used AI to suspend over 39M ad accounts suspected of fraud

14 点作者 bentobean大约 1 个月前

4 条评论

tossaway2day大约 1 个月前
“While these AI models are very, very important to us and have delivered a series of impressive improvements, we still have humans involved throughout the process,” said Alex Rodriguez, a general manager for Ads Safety at Google, in a virtual media roundtable.<p>This is either corporate doublespeak or an outright lie. I&#x27;ve seen local small businesses attempt to sign up for adwords and merchant center only to have the account auto-banned instantly and they specifically say the decision is final, non-appealable and applies to any other attempt to create an account.<p>Same with MSFT Ads and Facebook. If the AI flags you, even if a false positive, there is no human capable of reviewing or overriding that decision - by design.
freedomben大约 1 个月前
&gt; <i>Importantly, large-scale suspensions sometimes spark concerns over how fairly a company applies its rules. Google said it offers an appeal process that includes human reviews to ensure it took “appropriate action.”</i><p>&gt; <i>“Oftentimes, some of our message wasn’t as clear and transparent about specifics, about what the rationale was, or reasoning, and sometimes that left the advertiser a little more confused. We ended up updating a bunch of our policies as it related to that, a bunch of our transparency capabilities in terms of the messaging around what and why to help the advertiser…It’s been a big focus for the team as part of 2024 and into 2025,” Rodriguez said.</i><p>That was the most relevant part to me. I&#x27;m glad they at least have a process, though I&#x27;m skeptical about how usable it really is for the suspended party. I&#x27;m also a little skeptical about how long it will last as they gain more confidence in their models.
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Beijinger大约 1 个月前
One more reason not to use Google. Once your account is inappropriately blocked, no chance to get it back. Fuck gogole
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mhitza大约 1 个月前
Sure hope there&#x27;s demonstrable &quot;human in the loop&quot; than just words, and those falsely suspended try their way through data protection authorities.<p>It feels like too many companies do this in spite of GDPR rules around automated decision making<p>&gt; The data subject shall have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her.<p><a href="https:&#x2F;&#x2F;gdpr-info.eu&#x2F;art-22-gdpr&#x2F;" rel="nofollow">https:&#x2F;&#x2F;gdpr-info.eu&#x2F;art-22-gdpr&#x2F;</a>