How about the part<p>> Global energy demand is expected to double by 2050, while the share coming from fossil fuels – currently 85% – needs to drop dramatically if we are to reduce carbon emissions and limit global warming.<p>That is a highly controversial statement. But it is just dropped in there. Just dropped in.<p>Question: Where does that statement get its legs? That is, what forces, influences, or whatever are causing it to be just dropped in, just sprinkled on like salt on food?<p>To me dropping in that statement makes the BBC and the author look really silly; I can't believe that dropping in that statement helps their credibility or reputation. So, why are they just dropping in that statement?<p>Here's one reason: Just keep pushing that story. Everyday, every way, just push it. So, keep the story going. Get others in the media, e.g., the NYT, to do the same.<p>Then, for the payoff, about once a week, use some anecdotal data as an excuse to write a full story about 'global warming'. That story is really easy to write -- just pull up the framework story, fill in some blanks, and, presto, get a new story with new ad revenue. Maybe that's the answer.