People say they, and many other Americans, want a cheap and simple truck. They're lying.<p>I know you don't believe me but it's true.<p>Automotive sales numbers are public information. Every single time a VIN is stamped into some metal, that record is public. The gradual decline in the sale of small, simple, cheap trucks is well documented.<p>People want full-sized trucks.<p>People say they love manual transmissions, too. They walk right past the manual Tacomas and Jeeps and buy an automatic.<p>People say they love station wagons. Then they go to the Volvo dealership and walk right past the V60 and buy an XC60.<p>People say they want a cheap car. Then they walk right past the base model Corolla and throw down $50k on a Rav4 Limited.<p>Only enthusiasts and weirdos like me will buy one of these.<p>A company whose audience is enthusiasts and weirdos must charge a shit-ton to stay in business. $20k isn't a shit-ton and if their strategy is to make up the difference on upgrades, they're not selling cheap trucks anymore.<p>I know what Americans, in aggregate, want. They want a big-ass SUV with heated and cooled seats with a screen that stretches across the entire god damned dash, 360 degree cameras, RGB mood lighting, 47 speakers, and second-row captain's chairs that make getting to the third row easy.<p>I own 3 cars, a Fiat 124 (MANUAL) Spider, a Volvo V70, and an Alfa Romeo Giulia.<p>But I am a weirdo, and because of this those companies are about to go extinct (in the US, at least).<p>I'm the guy that ran OS/2 and BeOS until the bitter end. I prefer writing software in Ada. I had a Saab.<p>I am literally and actually a subject matter expert on this shit.<p>I know what normal people want, and this ain't it. I know this because I want it.