It is a noble cause. I've spent ten years of my life using CUDA professionally, outside the AI domain mind you. Most of these years, there was a strong desire to break off of CUDA and the associated Nvidia tax on our customers. But one thing we didn't want was to move from depending on CUDA to depending on another intermediary which would also mean financial drain, like the enterprise licensing these folks want to use. Sadly, open source alternatives weren't fostering much confidence, either with their limited feature coverage or just not knowing if they will be supported in the long term (support for new hardware, fixes, etc.).