I've been doing GTM for I dunno... 20+ years now, I'm told I'm excellent at it. Never liked outbound, I've never found it's a good part of a GTM, and tbh it's always something I've considered mostly belongs with the folks who think "growth hacking" is a thing...I strongly believe in the pillars of traditional, early 1900s GTM... that is, build real trust, have a credible brand story, get word of mouth going by consistently exceeding expectations, and let your delighted customers become your most effective marketing channel. If you're going to do outbound, go to events or find places real customers might be hanging out and not annoyed by you talking to them. Inbound marketing and community-driven growth strategies have always seemed significantly more durable to me. When people genuinely need and seek out your product, when the recommendation comes from trusted peers rather than relentless cold emails or hyper personalized spam, your sales become robust, resilient, and scalable in a sustainable way, the problems with sales is they're always chasing the next lead. Maybe outbound might yield short term wins...but personally I've always thought... if you want lasting competitive advantage, invest your energy in creating a brand people truly want to share, that's how I've always thought about it anyway, and people have always seemed to enjoy my brands.<p>Outbound will never die, but fingers crossed lazy-ass sales and marketing does!