I created a niche SAAS product, but I'm not sure how to go about getting people to use it. Maybe it's to niche of a product and not a good idea. Or maybe I need to change my sales strategy.
I believe it depends on who your target audience is, but basically you are facing a marketing obstacle.
You need to spread the message about your product. That may be done via webmarketing/social media (Show HN?) or IRL in conferences, for example or the old door-to-door sales.
Briefly looked at your site. First thought:<p><pre><code> Couponify helps merchants build coupon sites that are SEO friendly
</code></pre>
I get the first part, but "that are SEO friendly" sounds a bit odd. I would take that for granted - it's a bit like if you were advertising a car - with wheels.<p>Is this really A) a top priority for your audience and B) a unique offering of your product, compared to alternatives?
I suggest asking for feedback at sitepoint, Warriorforums and other affiliate hangouts. You'll get some attention.<p>I also suggest experimenting with PPC advertising.