I liken it to when ultrabooks and netbooks launched in a time when most people were offline and uninterested in connectivity. Full featured laptops existed then, as well.<p>In this case, dedicated capacity for AI has been in systems for a while behind the scenes (ie- Intel GNA) but without consumer demand; it's OEMs and OS/software vendors who are most interested in pushing the "AI Ready" standard.<p>If Microsoft built a set of local tools and models that integrated with Office or other applications (like Krita + ComfyUI) that were "sold" out of the Microsoft Store and only available on AI Ready systems, it might ignite some consumer interest.<p>However, leading with "Look how we can record your screen in secret and use AI to harvest your private information!" instead of "Here's you as a cartoon character" more or less solidified everyone's distrust in their responsible intent.