Most dating apps exist to milk socially-unsuccessful people for as long as possible as a simulacrum for developing friends and social skills. These are instead a logical business model extension of technofeudalism mediation and commodification of all aspects of life with pay-to-play technological intermediaries. If any of the social media or dating apps were honest and prosocial ventures (orthogonal to profits), they'd instead focus on social skills improvements, positive social leadership/initiative, connecting people, and being secondary to encouraging expediency, reckless behavior, outrage exploitation, and superficial interactions simply because it counted as engagement and ad impressions. Community and reconnecting people would be the "killer app" that would make dating apps more/less pointless except for flings.