Based on Isaacson's official biography, the 'reality distortion field' ascribed to Jobs by Apple employees was more of a euphemism for his capacity of successfully 'bend the truth' / outright lie for the sake of 'placeboing' the world towards his vision.<p>"To some people, calling it a reality distortion field was just a clever way to say that Jobs tended to lie. But it was in fact a more complex form of dissembling. He would assert something - be it a fact about world history or a recounting of who suggested an idea at a meeting - without even considering the truth. It came from willfully defying reality, not only to others but to himself." (p. 118)<p>While it's tempting to 'learn' described techniques, particularly for us entrepreneurial types, one shouldn't forget that their 'mastery' necessarily presupposes a flexible attitude towards ethics and to some extent, basic human decency. Jobs, of course, wasn't exactly a master of either.