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Apple Store Personnel Cuts Linked to Profit Goal

22 点作者 Cadsby将近 13 年前

7 条评论

objclxt将近 13 年前
The fact that it's being reported this was all John Browett's idea (the new head of retail at Apple) should come as no surprise to anyone from the UK, since before joining Apple last year he was CEO of Dixons, a struggling and highly maligned British consumer electronics store.<p>I don't think <i>anyone</i> who had direct experience of shopping at companies previously run by John Browett would say his appointment by Apple was anything but a bad idea.
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tptacek将近 13 年前
(1) They rescinded this decision publicly --- a spokesperson (not Browett) conceded it was a mistake, which is ominous.<p>(2) The Apple stores I've been to have been comically overstaffed, with badges &#38; blue shirts sometimes outnumbering customers, despite large numbers of those customers. Many of those retail staff don't appear to be doing anything. Perhaps they need more people at the "Genius Bar" and fewer on the floor.
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yock将近 13 年前
Everything about this seems contrary to Apple's image. Particularly, I'm struck by the comment suggesting that Apple Stores need to learn to run leaner, "even if the customer experience suffers." That's such a bizarre statement for any consumer-focused organization to say publically, especially Apple.
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crazygringo将近 13 年前
Not loading for me, here's the Google cache:<p><a href="http://webcache.googleusercontent.com/search?q=cache:b80XchM7tM4J:www.ifoapplestore.com/db/2012/08/15/store-personnel-cuts-linked-to-profit-goal/&#38;hl=en&#38;gl=us&#38;prmd=imvns&#38;strip=1" rel="nofollow">http://webcache.googleusercontent.com/search?q=cache:b80XchM...</a>
davedx将近 13 年前
Incredible. The one time I've been into an Apple store there wasn't anyone available to talk to about a Macbook Air I was seriously considering buying, and eventually after drooling for a while I got cold feet and wandered out of the shop...<p>No wonder they reversed the decision!
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crazygringo将近 13 年前
From the article:<p>"Update: Within 24 hours of this posting, a story by The Wall Street Journal stated that Browett had admitted the personnel changes were a mistake and the changes had been rescinded."
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paul9290将近 13 年前
They need to focus on opening even more stores here in the Mid-Atlantic region (US).<p>There are 3 Apple stores within a 40 mile radius here in MD and each one is always mobbed; hour wait or more to have your issue fixed.<p>Their customer service at the Apple stores is a huge reason I haven't yet jumped off their bandwagon. Have a issue with your iDevice, just take it to the Apple store for an immediate fix; many times at no charge. I don't think other platforms offer this level of service no?