The world needs more modest, linear growth companies

So what are these businesses? How do you prevail when your competitor isn&#x27;t playing the same game? Better mousetraps don&#x27;t matter when someone else is selling 100x than you using VC powered marketing.<p>DDH has a cult of personality, and Basecamp wouldn&#x27;t be the same without it.

With linear growth in #customers&#x2F;revenue&#x2F;profit, percentage growth in #customers&#x2F;revenue&#x2F;profit drops every year.<p>In the limit it becomes zero.<p>Because of that, I think few CEOs would be happy with it in the long term.<p>Yes, you may be profitable and the best in your branch of work and be the largest in your branch of work and be a good employer, but if you’re close to that point and see a smaller company in your branch of work grow and thus take market share, you should be concerned that they will out-compete you in the long term.

This is completely infeasible for a publicly traded company or one one VC investors unless you want nobody to invest in you.