I'm unsure whether this was a wise investment of effort and publicity. Curtis runs the risk of triggering a "Streisand effect" here, and while she may raise awareness of the effectiveness of deepfakes in current technology, it may be chiseling away at the tip of the iceberg. If these deepfakes can be created and distributed in enough volume at this point, the Curtis ad could potentially be drowned in a tsunami of fakes, and then what would celebrities do about it?<p><a href="https://en.wikipedia.org/wiki/Streisand_effect" rel="nofollow">https://en.wikipedia.org/wiki/Streisand_effect</a><p>Honestly I am currently deriving great pleasure from watching very humorous YouTube videos with literally deepfaked public figures, clearly labeled as such and labeled as satire, and Curtis' protestations at the existence of this ad sort of makes me want to seek it out and see for myself at this point. Surely I am not alone.