I'm not sure if it's a real trend, but I do seem to be hearing more stories of companies worried about employees not taking enough vacation, whereas the traditional concern is the opposite. I'm not 100% sure of the motivation, either. Some could be what this suggests, that employees who take some time off are happier and more productive. Some could be trying to minimize actual burn-out (which is different from just lower productivity). Perhaps other reasons, though. One possibility is that if nobody in a group is taking time off, that may be a proxy for something else, possibly management problems (e.g. a particular group creating a culture of fear), so worth looking into as a kind of institutional debugging. And some could be recruiting, trying to project an image that not only do we give you N weeks of vacation on paper, but we <i>really</i> mean it and expect you to take it.