Sometimes people do.

I can attest to the "Nobody wants email" myth being a myth. We started with a "Sign up to find out when we launch" form on our startup page and never planned to email until we launched. (Big mistake)<p>About 3 months in, with the encouragement of an email marketing guru, I started emailing people every week. People didn't unsubscribe. In fact they wrote me to tell me how valuable my little newsletter was to them. People all over the world told me it was the only newsletter from a company they read because they learned something new every week. They even forwarded it to other people in their company.<p>In the end, we launched, and I spun out the newsletter into it's own thing. There are over 1000 people who want me to write them an email every week. If you asked most people in tech, they would say "That's not gonna work".<p>It remains to be seen how well that translates into more subscriptions, but I figure if I can share what I've learned to give value to others, it probably comes back to us somehow.

When I decided to try creating a Ruby e-mail newsletter two years ago, I had people saying e-mail was old technology, they wanted RSS, it wouldn't work, etc. And I've heard that many times over the years. Now at 74k subscribers (across four newsletters) and it has become my main business by accident. My takeaway is that it's better to pay attention to what people <i>do</i>, rather than what they say.

Apologies for the completely OT post, but what blog engine is this?

Link 404 for me.

This article has a very important point. Thanks so much for having wrote it.