I used to work in the media. We would get special treatment because companies knew we were opinion influencers. We didn't know it was happening, but the license key or other information would be their tip-off to provide us with VIP service. Quite often that prevented us from giving accurate information to our readers.<p>If you are a company offering products/services, this service is great because it lets you give the media, investors, etc. that special treatment that you might not ever give a "normal" customer. That can let you cover up for inadequate customer support, products and procedures that aren't quite ready, etc. Heck, you could even hide or show parts of the site based on the VIP status, so for example those VIPs would think some extra-pay service was part of the free offering.<p>Maybe I'm looking at the worst-case scenario here, but a company that decides to use this service is going to be tempted to give those people special treatment. Perhaps they can make some more money by letting schmucks like me pay to get on the VIP list so they'll treat me nice too.