just bought 4 last month (used virtualbox for a lot of stuff, but had some proprietary vmware machines that were a real pain to try to run in vbox). $49 for purchase of vmware fusion 4. Fine. But now... I can <i>upgrade</i> to fusion 5 for $49... or just buy fusion 5 for... $49. Annoying. Yes, it's all in my head, but an upgrade price the same as a 'regular' price leaves a bad taste in my mouth.