"Apple’s nightmare is a world in which all phones and tablets look and feel the same, and everybody buys on price, or on processing power or whatever.<p>Apple sues in order to prevent competing products from looking, feeling or functioning the same way Apple products do.<p>In other words, Apple’s program for innovation development and protection is about fighting an industry slide into commoditization."<p><i>Exactly!</i> it is so refreshing that someone finally spelled out Apple's true motive. Simply put: if your flagship product ever becomes commoditized, your margins die and you die with them. This is why Apple does not want to compete on price - because it's a race to the bottom. Instead it competes on great design and superb user experience. For customers, those things are worth paying prime dollars for. For Apple, they are worth protecting with every weapon they have at their disposal - litigation included.