So, supposedly VCs like to ask entrepreneurs "what would you do if Google enters your space?" Have you ever wondered what you would <i>actually</i> do in that case?<p>Some entrepreneurs talk about those "vomit moments" when something happens that makes you want to vomit.<p>Well... I won't be losing any sleep over it, but Google just "entered our space" (in a manner of speaking). We've been working on "Enterprise 2.0" stuff, heavily involving social-networking (ala, G+ or Facebook) but for enterprise use.<p>So, what <i>do</i> you do when Google does that? Well, I always imagined my answer to a VC, to that hypothetical question, would be something like:<p>"We'd stay the course, continue to innovate and become even more hyperfocused. Google has never shown a tremendous affinity for enterprise plays, and it's not their strength. They're a formidable competitor because of their size and resources, but this isn't what they <i>do</i>. It <i>is</i> what we <i>do</i>."<p>So, how does Fogbeam Labs react to this? We stay the course and keep developing our products and solutions, and become even more hyper-focused, of course. If this means anything to me, it means we have to be even better at interacting with our customers, understanding their problems, and working with them as a partner, not just a vendor.<p>We expect we'll still have a lot of advantages over "G+ for the Enterprise" in a number of areas, for some time to come. Not the least of which is because of our focus on deep integration into business activities and workflows and integration with other apps.. as opposed to simply being a very superficial communication channel that is basically just a complement to / replacement for, email.<p>Aside: None of this was unexpected. Google does have <i>some</i> enterprise presence, and them doing G+ for the Enterprise is hardly a surprise. We've only been wondering "when," not "if." Them actually doing it doesn't really change anything from our perspective.