The key point of the article:<p>"What's much more likely is that the Web, through its links, and Google, through its search algorithms, have inadvertently set into motion a very strong feedback loop that amplifies popularity and, in the end, leads us all, lemminglike, down the same well-trod path - the path of least resistance."<p>I couldn't agree more. I hope that a good number of HN readers are working on the next disruptive force rather than continuing to prop up the status quo.