<i>[x] shouldn't do [y]</i>. meh<p>Social was taking off (myspace, friendster etc) and Facebook hopped aboard that train, and road it longer and harder, than the others. The rest is history.<p>However I do agree that going against the grain can work too, just skeptical of one-size-fits-all advice.<p>Also, one <i>should always</i> tell readers not be trendy, while blogging about it, on the ultra-trendy and exclusive SVBTLE network. :p