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Tell HN: How to fail like an idiot

15 点作者 playeren超过 12 年前
Hi HN!<p>Now, this is a story all about how my start-up never got flipped or "started-up" in any meaningful way.<p>Enough with all the success stories - let me share a gory tale of how to systematically fail at developing a concept into a real company.<p>First off, let me tell you a bit about the product I made. OpenPanels is its name, Consumer surveys were its game. In 2010 I came upon a gap in the market for Consumer Surveys; Only large corporations seemed to be utilizing real randomized and stratified, demographic Market Research as part of their product development cycle. Entrepreneurs were almost non-existent in as customers of Research Agencies, which was strange to me - wouldn't they find MR most useful?<p>The answer came when trying to buy Market Research myself. It is very expensive, and quite frankly a PITA to purchase. When it comes to getting Market Research through panel surveys, you are basically left with two choices:<p>* Ye Olde Guard: Nielsen et al. - Have your survey questions ready, call their offices, wait 3-14 days just to get a price quote and a launch date. Pay through your nose, then wait some more.<p>* NewKidsOnTheBlock: AskYourTargetMarket et al. - Horrible respondent quality, mainly due to dis-honest recruitment tactics ("Win an iPad! Oh and you also have to fill out this survey to enter the lottery"). But pricing at the right mark for entrepreneurs/start-ups.<p>(part I - cont. in comments)

3 条评论

playeren超过 12 年前
(part II)<p>At that time, Cint AB (privately owned panel admin service. International scope, HQ in Stockholm, SE. www.cint.com), launched Cint Direct Sample (Today, Cint Link). CDS was an API providing programmatic access to their +5mio vetted(!) respondents in 42 countries. They would take care of re-imbursement and administration of all the respondents, quality-control of the panels in use (mainly making sure that no "professional" respondents were allowed to answer). My end of the of deal was to supply a survey tool and the customers of course.<p>/* Sidenote: Google has since my "launch", opened the doors to <a href="http://www.google.com/insights/consumersurveys/home" rel="nofollow">http://www.google.com/insights/consumersurveys/home</a>. I consider this an affirmation of market viability for Openpanels or similar. */<p>Enter Openpanels.net. An unholy Frankenstein using WordPress as a CMS (Hacker gag reflex #1), and a heavily customized (also imposing the venerable "spaghetti-architecture" upon the code) fork of Limesurvey. I was the glorious Taskmaster, endlessly hiring and firing freelancers until I found someone that actually worked out. For you Hackers, this will seem crazy, but it cost me nearly USD10,000 and 9(!) months to get it running at the current state. But it worked. Just barely. But it worked (still does, technically speaking). And then I ran out of money.<p>The project was self-funded (read: under-funded) because my bloated sense of self-entitlement didn't allow me selling myself or my project to anybody else. So, when I ran out of money, I literally didn't know how to pay my upcoming rent.<p>(cont.)
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markhall超过 12 年前
Thanks for sharing! It sounds like the lessons you learned will provide a much clearer path in the future. Moving forward, how has your perspective changed on 1) ego &#38; 'personal issues' 2) Spending $10K &#38; 9months for validation 3) where the opportunity exists today ?
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thiagodotfm超过 12 年前
Thanks for sharing.