As a Canadian startup founder, I agree that we need to try to be the best in the world at what we're doing, not just best in our city or best in Canada. And I think we can do that while being our standard nice, even overly-apologetic selves.<p>As a start, let's all have our Twitter taglines say what our startup is (or will soon be) the best in the world at doing.<p>Here's what mine was before reading this article (@peterarmstrong):<p>Co-Founder of Leanpub, the best way in the world to self-publish in-progress ebooks.<p>Note how qualified that is: co-founder, self-publish, in-progress. That's because I'm Canadian, and I'm trying to be accurate.<p>If I was in the valley, I'd probably have mine be:<p>Founder of Leanpub, the best way in the world to publish ebooks.<p>What's better?<p>What's yours?