Suggestion: They have to come up with a plan <i>and stick to it</i>. Through thick and thin. They have to be like Apple with the AppleTV. Don't make lofty pronouncements, call it a hobby, anything, but just keep plugging away incrementally improving it.<p>I don't care if it's a smartphone, a thin PC, or a mid-sized tablet with VoIP. Pick one and try to build it slowly, absorb punishment and learn from mistakes, but just keep plugging away instead of trying to hit one out of the park.