Since when does taking $5M in VC mean bootstrapped? Well, judging from the comments, it seems that many perceive bootstrapping only applies to the early stages of the company. But I find that hard to stomach as someone who is also bootstrapping a company. When you bootstrap, you use your own revenues to finance growth. Getting investors is an alternative to that strategy. I don't see how you can both bootstrap AND have investors.<p>Looking at it differently, maybe they didn't need the capital, but they took it. You don't just accidentally get $5M from Union Square... term sheets happen. Lawyers are involved. Cap tables are adjusted. That doesn't happen when you bootstrap. It happens when you use other people's money to finance growth. AKA not bootstrapping.<p>That being said, it seems they did this particularly intelligently and Union Square was a fabulous choice for everyone involved.