Ah, the press event, the time-suck that had to be tolerated in every realm of human undertaking: video games, sports, business, politics, etc<p>> <i>As every game developer knows, release dates are slippery, but the dates of trade shows are set in stone. If a game studio has spent hundreds of thousands of dollars to prepare booth space, purchase long-lead print advertising and arrange press appointments, the development team is going to have to demo something or heads will roll.</i><p>It's crazy to think about how much money and resources were wasted, not to mention destructive pressure created, by these contrived schedules of publicity dates. Getting publicity today is not as simple as making a webpage and twitter account, but at least it's not how it was in the OP's day