WebOS could do something different and allow for apps to be loaded on the fly via a URL. Oh wait, that's what a web browser does..Why isn't WebOS aiming to be a web browser with the ability to cache apps using standardized (or maybe non-standard if needed) technologies? Then, you wouldn't need a marketplace or app store necessarily, because users have access to the apps directly off the web. Not to mention, this will save storage and move towards cloud computing more nicely. Oh, and think about how easy it would be to transfer an application from device to another device. WebOS should focus on being just that, a web OS. This means URLs; DNS is the backbone of the web after all.