There have certainly been worse offenders in the annals of job posts on HN than Streak, but I see the point here (mostly).<p>However, job boards are classified ads, and oftentimes the controversial ones get the most eyeballs. Think about it from Streak's perspective: "okay, we're a young, relatively unknown company, and we're trying to hire the best engineers we can. Also, ideally, we want to screen for people who actually find our challenge interesting."<p>Through that lens it makes perfect sense that they call out an entrenched, better known enemy. It's controversial enough to be memorable--especially for people who aren't big fans of Salesforce (exactly the types they're looking for).<p>The problem is that those first few words is often all they have to get your attention. The forum's all wrong, and job posts in general are terrible places to tell people about your culture.<p>I'm just happy that folks have mostly weeded out the "rockstar" and "ninja" job posts. Those were god awful...