Dissecting the Massively Over-Subscribed Lockitron Launch

Regarding the 'Kickstarter style', I think it's a bit disingenuous to refer to the people that preordered as 'backers'. The term connotes an investment, when this seems to be a cut-and-dried preorder - the production run is certain, and there is no risk of the project failing and taking all the money with it like there can be with Kickstarter.

I thought this was going to be a rant but was pleasantly surprised.<p>I really liked the product page breakdown – sort of rudimentary, but pretty helpful. I'd be really interested in seeing more launches/product pages dissected like this.<p>Anyone know of a blog/site/resource that does this type of thing on the regular?

Most interesting indeed is the Kickstarter approach outside of Kickstarter. Someone should launch a Kickstarter-as-a-Service startup.

I'm interested in the "white-labeled Kickstarter" style approach. As I recall, app.net did the same thing. Are there services out there that help do this?

It is nice to see that they've come so far from the days of <i>"Lockitron (YC S09) Lets You Unlock Your Door With Your Phone"</i><p>[1] <a href="http://news.ycombinator.com/item?id=2546752" rel="nofollow">http://news.ycombinator.com/item?id=2546752</a>

But how did they get oversubscribed in the first place?

BTW some great feedback in the post comments from Lockitron co-founder Paul with more detail on how &#38; why they took this approach: <a href="http://danielodio.com/dissecting-the-massively-over-subscribed-lockitron-launch" rel="nofollow">http://danielodio.com/dissecting-the-massively-over-subscrib...</a>

I heard about Lockitron via an email from a friend before I saw the article on HN. Perhaps the huge interest is due to the concept going viral?<p>Most of the techy articles I read on HN I wouldn't bother forwarding to my non-techy friends or family; this however I would share for the "Wow! The geeky future!" factor.

somewhat OT, but for those curious the blogging engine this guy is using is tynan's sett.com

This is more 'dissecting the landing page'. Paul's comment there was by far the most interesting part.<p>I was looking for more of a how people got to the site etc.. but i suppose it was mostly just [YC] &#62; [HN/Reddit] &#62; [TechCrunch] &#62; [Twitter].

After I saw the white-label Kickstarter thing on app.net I wondered if there was anyone out there offering an embedded service. Doesn't look like there is.

hey danielodio,<p>please stop removing my comment on your blog. im trying to ask a question and you keep deleting it.<p>thanks