Write Articles, Not Blog Postings (2007)

Before everyone has a knee-jerk reaction to the title, read this paragraph from about 15% down:<p>----<p>Obviously, I am referring to the user experience and to the style of the content in this analysis; not to the technology used to serve up this content. Thus, what I call "articles" might be hosted on a weblog service. What matters is that the user experience is that of immersion in comprehensive treatment of a topic, as opposed to a blog-style linear sequence of short, frequent postings commenting on the hot topic of the day. It doesn't matter what software is used to host the content, the distinctions are:<p>* in-depth vs. superficial<p>* original/primary vs. derivative/secondary<p>* driven by the author's expertise vs. being reflectively driven by other sites or outside events

He's assuming quality is distributed normally among blog posts without much explication on how he came to this conclusion. Usability deserves a better guru.

Man I just treat my blog like I used to treat my Livejournal: I write about whatever I want to write. Sometimes that's "woo check out this cool YouTube video". Sometimes that's "hey come see me dance". Sometimes it's a dream I had. Sometimes it's musings on comics I like, or on the ones I'm working on.<p>And every once in a great while I actually try to write up something about how I use the tools I've mastered. Then I get bored and go use them instead and post the cool new thing I've drawn.