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How Flightfox doubled their remarketing email conversions

80 点作者 chexton超过 12 年前

9 条评论

captaintacos超过 12 年前
The email that did get me to start using Flightfox was another one sent to you a few days later after you had signed up, looked around, but didn't end-up launching any contest.<p>In that email Flightfox said they noticed that I didn't launch any contest and gave me a coupon that covered 50% of any contest just to try it out.<p>So that's how I started using their service.<p>On the other hand I also learned there are other things to take into consideration when launching a contest. The most important one, knowing you have to buy the ticket as soon as possible. My contest was a tricky one (involving a toddler, timing international connections in the US, etc) so after 3 days there was only one decent result, and it was gone by the time I wanted to purchase it :(<p>So I guess that was the reason why the longest duration of the contests is of just 3 days. Which reminds me, I still need to go back there and do it all again.
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acabal超过 12 年前
It doubled, or in this case, increased by 1.6%. That's nice, but how can you know that a 1.6% increase is a direct result of these tweaks, instead of just natural ups and downs in email response? Maybe 1.6% of recipients were having an unnaturally good day and decided to click that month? That's only 1 in 98 people after all. If it had been 10% or something like that then that's an obvious difference, but 1.6%?
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toast76超过 12 年前
We currently do a lot of this stuff internally using our own system. But I must confess that we don't have great analytics on it...so it's tough to know if it's effective. Will check this out as an alternative.<p>Out of curiosity, how's this compare to using something like Intercom.io?
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andrewdowling超过 12 年前
Totally awesome ... using something like Vero for email marketing is really a no-brainer
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monfresh超过 12 年前
I would be curious to know if placing that copy directly on the website in step 2 would have the same effect as the email. Has Flightfox tried that?
scriptrockalan超过 12 年前
+1 @davidtyleryork, we've been doing the same. Customizability is always a concern for us but we will definitely take a close look at this.
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davidtyleryork超过 12 年前
Vero, where were you 3 months ago? I was searching for exactly this and ended up cobbling together a solution. Oi :)
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francov88超过 12 年前
Great post Vero! Really like seeing the winning email and the original one.<p>Keep up the great work.
massarog超过 12 年前
What plugin is that for your blog on the left hand side with the share icons?
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