Maybe a little off topic:<p>Red Bull's marketing is impeccable. They started out with all the actionsport athletes and moved upstream to more mainstream, and I guess, more expensive sports (two Formula 1 teams, more soccer teams than I can count), while still doing these crazy things. From Parcours in Santorini, to Air Races all over the world. Seems like every crazy sporting event is sponsored by Red Bull.<p>I think these have allowed them to be still seen as "hip" and not just selling sugar water like Coca Cola.