We have been seeing this kind of movement in our data.<p>People are switching out from being price takers to price setters by picking their offering more carefully. Of course, it becomes more difficult when you are a monopolistic competitor to optimize on price and that's why people use our API. We offer them a dynamic pricing API that maximizes profit over time.<p>I think it's great seeing all the creative products people are starting to sell on the internet. With companies like Shopify around, it's never been easier to set up a store and sell "That One Thing" that you make that everyone loves and have a large enough audience to make a profit from it.