Next big buzzword: Pre-commerce

So by putting your own label on something that everyone knows is a "Big Thing" (kickstarter) you hope to create a self-fulfilling prophesy that it will become a buzzword, which you can then use to crow about how you predicted it, possibly even fuelling some speaking engagements.<p>Vacuous blog syndication at it's finest.

Sounds like a rewording of vapourware, big in the 90's games areana.<p><a href="http://en.wikipedia.org/wiki/Vaporware" rel="nofollow">http://en.wikipedia.org/wiki/Vaporware</a><p>I therefore predict the next buzzword to be buzzocks, when somebody tries to make a new buzzword and overloads the talk variable :).

This is similar to what Tim Ferriss describes in 4-Hour Workweek. He'd create one-page microsites (similar to what Launchrock offers nowadays), buy up proper domains, and then test his product idea by purchasing search engine ads.<p>Not only could he iterate on product idea by tweaking the search ads and reacting to CTR changes, but visitors to the sites were advised to leave their email, so by the time the product was ready to launch, he'd have a great opt-in list.

"One example of how an MVP can manifest is dummy landing pages."<p>This is not a minimum viable product, it is a minimum viable ad. A product implies you have actually built something. Please do not belittle the act of actually building something any more than it already is.

Pre-Selling <a href="http://mixergy.com/sam-ovens-snapinspect-interview/" rel="nofollow">http://mixergy.com/sam-ovens-snapinspect-interview/</a>

Pre-Commerce : Production = Derivative : Hedge Fund<p>Draw your conclusions.

In theory this sounds interesting, but it runs up against a fundamental difference between startups and more mature organizations. Startups embrace failure and accept change; mature organizations reject failure and fight change. Therefore to give power to the consumer in this manner is simply not feasible for a major brand that is invested in its existing research and development programs. Outside of the one off marketing stunt, this mode of commerce will only exist in the fringes and by smaller, independent creators geared towards bespoke development.

this has been around for quite some time. why do you think some infomercials offer products that won't ship for 2 months? kick starter has just made it more obvious that it is a presale.

Call me a special little snowflake, but why is he eating in the photo? I have a hard time taking the article seriously with a profile pic like that.<p>Anyone else feel it's a distracting photo, and perhaps even disrespectful to the reader?