Apple Hires Amazon Search Exec to Run Siri

That is an interesting move for him. Given the amount of time Siri seems to go to the web for search it seems like Apple would reasonably want something in house to better manage the user experience.<p>My understanding though was that Apple's relationship with Microsoft was covering that (see this : <a href="http://news.cnet.com/8301-13860_3-20006971-56.html" rel="nofollow">http://news.cnet.com/8301-13860_3-20006971-56.html</a>) while tentative it seems another tie to Google that they probably don't want.

So the news is that Apple hopes for Siri to duplicate A9's level of success in the marketplace?

I'm interested to see where Siri will lead to in terms search. Will it eventually divert significant traffic from Google's mobile search marketshare (on iOS at least)?

Now this is going nuclear against Google.

run siri, run!

I have one word: hashpipe !