It doesn't look like anything more than a gimmick. Restaurants usually allow reservations of a specific table; I know of one restaurant that asks you where you want to be seated when you call, and their best table 'the window seats' is a small 2 person table in a little alcove and the only table in the place that is actually next to a window and they only book it if someone specifically asks. I believe the restaurant can do that because it's considerably upscale and actually only does 2 reservations a night, but we worked it out that it doesn't cost much more to go there at $100 a meal per person (unlimited soup/salad, feta cheese, and they have the best steak I've ever had), over any chain restaurant where you can end up paying near $20 for an appetizer, $30 for a main dish and $20 for a dessert and nothing's of comparable size.