Me thinks SXSW is suffering from overreach.<p><pre><code> * SXSW music
* SXSW film
* SXSW interactive
* SXSW Eco (just a couple of weeks ago in Austin)
* SXSW V2V (sounds like a shampoo)
</code></pre>
How long before they launch a Vodka, a water, and a shoe?<p>SXSW is an idea that has metastasized into a cancer on Austin and the industries it attaches itself to.