Further confirmation that search is completely broken in the App Store. Read about this app on my work computer, fire up the App Store on my phone, search 'Letterpress', Apple's Cards app, and a Letterpress Handbook about actual letterpresses.
I find his pricing strategy for the game rather interesting. The game is free to play and contains no ads, but for $0.99, you can upgrade to a "full" version and unlock a few extra features. I think this model will definitely attract a lot of people, but I'm curious as to how many people will actually decide to pay for that upgrade (I did after about 15 minutes with the game ‒ I love it.)
It's interesting that an experienced app developer chose to create a game instead of a new app. Especially since the game category in iOS seems to be so saturated with free or freemium options.<p>Of course, I'm also surprised that experienced developers are still cranking out timer apps and weather apps. I guess it's just hard to come up with a good original app idea... much easier to fix what's wrong in the apps you use already.
There's a nice interview with Loren about development and design of the game here: <a href="http://www.youtube.com/watch?v=2VbqBBiEWu8" rel="nofollow">http://www.youtube.com/watch?v=2VbqBBiEWu8</a>