I think the real "customer pain" is that having a ton of apps leads to more difficult visual search. You want hipstamatic, but you have no idea which screen it's on.<p>I already use iOS's app search as my default method of finding most apps, but going to the left to find the search is irritating. Maybe it would be better if apple just allowed you one page of apps, and an integrated search box on that page.<p>Android may already have solved this problem.