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Growth hacking: Leading indicators of engaged users

33 点作者 RichardPrice超过 12 年前

7 条评论

shykes超过 12 年前
All of these examples concern social networking products... I would curious to hear more from B2B online services. Tell us more about Salesforce, Atlassian, Zoho, Box...
评论 #4720538 未加载
knes超过 12 年前
WOW. Great article...NOT. All of those "Growth hackers" indicators are just normal activity indicator.<p>"Someone sign up on my service and does something on my service that's expected of them to do?" BOOM! Leading indicator... No shit Sherlock...<p>As a marketer I'm getting tired to this buzz word shit around growth hacker...
评论 #4720407 未加载
bbq超过 12 年前
Taken at face value, Dropbox's indicator is particularly interesting:<p>&#62; ChenLi Wang, who runs the growth team at Facebook [sic: Dropbox?], said that the leading indicator of an engaged Dropbox user is when they put at least one file in one Dropbox folder on one device.<p>Basically - the leading indicator is any use at all. The other business' all had, relatively, a much higher threshold.<p>This is probably because Dropbox is immediately useful and stupid-easy to use.<p>Of course, it's hard to take this at face value since we don't know how everyone is defining an engaged user (and each definition isn't directly comparable to the other services' definitions).
评论 #4720566 未加载
sbov超过 12 年前
I was curious: when optimizing a leading indicator, what sort of effect does that have on said leading indicator?<p>Presumably there can be a correlation-not-causation effect, and optimizing said indicator wouldn't have as much as an effect on engaged users as it did on the indicator itself. Does anyone know of a situation where they had an increase in the leading indicator but none in engaged users? Might the relationship change over time?
评论 #4720887 未加载
Torn超过 12 年前
I thought this was going to be 'leading indicators of enraged users'... which would be a pretty interesting thing to get analytics on to identify user pain.<p>Erratic mouse movements, page refreshes, etc ;)
评论 #4719516 未加载
andys627超过 12 年前
What do people use for onboarding?
dreamdu5t超过 12 年前
The great thing about "user engagement" is it means whatever you want it to!