I think this will be a great product for startups -- everyone wants to build products on top of a dynamic environment, but to really do it, you would need to invest in heavy use of things like using Zookeeper -- but Zookeeper has a very high cost to integrate and maintain.<p>Netflix has released something very similar, Eureka, as open source here:<p><a href="http://techblog.netflix.com/2012/09/eureka.html" rel="nofollow">http://techblog.netflix.com/2012/09/eureka.html</a><p>But the Rackspace Service Registry comes with a SaaS model, more client libraries, and is hopefully easier to integrate.<p>(disclaimer, I work at Rackspace, but not on this product)