I did start with the same as everyone else - then I remembered the HN oath - critique the startup not the entrepreneur.<p>Summary: it looks pretty good, but you are not explaining yourself front and center - pitch to landlords, get the money quote from down the bottom of the page, and please, this is a long haul business - get someone with deeper pockets behind you - you have traction, you have clients, you have committed your last penny - you hit tick every box. Go to SV, find angels. Get a longer runway. Put this on ANgelList now.<p>So, in the spirit of HN, a critique :<p>1. Explain the pitch better on the front page - "Landlords - get tenants to fill in applications online. Quicker, easier, can see status of all applicants instantly, and we conduct bank checks and update you in real time"<p>I had to dig around to understand that (and I may be wrong of course)<p>(Whats the competition like - I would guess this is something realtors offer routinely)<p>2. Front page again - no one rents the Golden Gate bridge. Try something that says rental please - give me subconcious cues to what you are selling. look at <a href="http://www.istockphoto.com/stock-illustration-13635470-your-home-keys.php?st=1f61bae" rel="nofollow">http://www.istockphoto.com/stock-illustration-13635470-your-...</a> - ten second search brought up hundreds of possibilites.<p>3. The learn more page - the images on the right look like misaligned iframes - put think borders around them to indicate they are screenshots - try putting them at 45o angles to make it clearer<p>4. the online application - break it into manageable chunks - bootstrap does tabs - it was daunting on PC - in my iphone its pretty bad.<p>4. If there ever was a case for having people sign in with facebook or linkedin - this is it. Half of the info wanted from a tenant is in their profile.<p>5. and back to the front page <<<
"More applications per vacancy, faster inventory turnover and rapid closings. Rocket Lease has saved me $6,000 this year!">>> - its three scrolls down ! Put in in place of the iphone image. or carousel it. sell yourself on your front page. Please.<p>Its pretty good - I have no idea of the market in the US, but you seem like you are on a long grind to market acceptance, rather than a viral explosion. So I thin your 40K may be a short runway but good luck - and please explain yourself in the front page. As a landlord I would have walked long before understanding or seeing the money testimonial.