I realize this is post is intended as a light-hearted sales pitch rather than a deep analysis, but I think the conclusions are misguided.<p>The overriding problem is that you are trying to presenting conclusions based on 300 responses out of 10,000 people surveyed, but never mention the possibility of measurement error. Even ignoring intentionally incorrect responses, considering that these respondents appear "cranky", how many might inverted the 1 to 4 scale? How many might have been one row off?<p>To go further and break down this 3% of respondents into age, region, and income is very prone to overfitting. Are these conclusions consistent across the multiple years of the survey? How many "over 74" tree-haters were there each year? Are they more or less likely to miskey an answer?<p><i>How do you feel about the current number of trees in your city? Too many? About right? Not enough? You probably didn’t answer “Too many."</i><p>Why presume that everyone wants more trees? Is it hard to believe that there might be a point where a neighborhood could have too many, and that different people might have different thresholds for this? Your rhetorical question presumes a strange form of cultural diversity bounded by moral certitude.<p>I've met many Americans raised in the rural West who feel hemmed in by trees. I've met Australian ranchers who consider them to be weeds that steal ground water that could otherwise grow grass. There are numerous accidents caused by obscured street signs, and cities remove trees all the time. I know allergy sufferers everywhere who have very strong opinions on which trees they like and which they despise. And while I love fruit trees, many see them mostly as food for rats.<p>Going one step further, even if you think the study is completely accurate, and the demographic numbers large enough to be significant, the post misses what to me seems like the obvious question: do the responses correlate to the number of trees in each area? Do the areas with fewer trees have more people who want more? Do the areas with the most have the most who are satisfied? If not, why not?<p>Sorry for the vehemence. I'm reading lots of articles lately that misuse statistics, and I don't think this post puts your company in a good light.