Back to the Mac: Parse Adds OS X Support

When I read the "About Parse" page I read this, I can't quite work out what Parse exactly is, why I would use it, and how I would benefit from it. Here's what I read:<p>"Parse is transforming the way mobile applications store, sync, and push data. Our vision is a world where mobile developers never have to develop, deploy, or maintain their own server-side stack. Our simple but powerful native mobile SDKs provide all the server-side functionality developers need for rich, internet enabled applications."<p>Can someone describe the exact value proposition of Parse, for me as a indie developer of Mac OS X apps?

They need to improve their site copy. I had no idea what it is after reading the homepage. It reads like a lot of BS to be frank. What about...<p>"Write full-featured mobile apps using our Android and iOS SDKs, we take care of the server-side"<p>Also, the site design feels too sparse and low on information.<p>The product sounds like a great idea though.

Parse is growing and adding new features really fast, it's also dead simple to use, I love it, too bad they are not reliable, they need to improve their stability and offer better uptime.

Parse sounds awesome. I'm learning iOS development atm... I definitely need to look into this.<p>If you are to integrate it with a web app (like Instagram also is a webapp now), would you still use parse then? How would that work out?

Dev Guide page gives 404 <a href="https://parse.com/docs/osx_guide" rel="nofollow">https://parse.com/docs/osx_guide</a>