The article goes on to say 'Well, it looks like Michael may have gotten his wish as Adobe has hired co-inventor Shai Avidan to their team.' As such, it looks like this promising technology will be integrated into a proprietary application/technology published by Adobe. I think it would be interesting to have this technology in the HTML 5 spec. <img src="image.png" dynamicresize="vertical|horizontal|both"/> This is, of course, assuming it could be done in-browser and doesn't take a ton of processing power to do. Have there been any attempts to include more innovative technologies, such as this, in a W3C recommendation for something as broad as HTML?